Design Thinking:
The methodology of Italian Food Design

Design Thinking is a design process aimed at solving problems through five iterative stages that involve collaboration among experts with diverse skills and areas of knowledge.

It is precisely teamwork, and the exchange between different disciplines with distinct perspectives and interpretations of reality, that leads to innovative and effective solutions.

The stages of Design Thinking:

Design Thinking

Who inspires us?

Bruno Munari

“Design starts from a problem and seeks solutions.”

“The complete design process requires that the work be carried out with care and culture, following a rule that is itself invented yet communicable; otherwise, it remains merely a personal exercise.”

“To simplify, one must remove; and to remove, one must know what to remove — just as a sculptor does when, with chisel blows, they remove from the stone block all the excess material.”

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